Copywriting &
Marketing Strategy
Services Program
As an entrepreneur, you know the power of words in driving
sales, engagement, and brand growth.
But let’s be honest: writing high-converting copy takes time,
time that could be better spent doing what you LOVE instead
of struggling to come up with just the right words that turn
prospects into clients.
As an entrepreneur, you know the power of words in driving sales, engagement, and brand growth.
But let’s be honest: writing high- converting copy takes time, time that could be better spent doing what you LOVE instead of struggling to come up with just the right words that turn prospects into clients.
That’s why I’m thrilled to introduce a strategic relationship with
Gerry Black,
a seasoned Copywriter/Marketing Strategist with over 25 years experience.
He has been helping entrepreneurs just like you attract qualified prospects
and convert them into profitable clients and customers.
He appeared on a recent episode of the Nursepreneurs.com podcast where
he delivered a 45-minute presentation packed with actionable information
entrepreneurs can use to immediately grow their businesses.
Gerry has put together an extensive program that offers a variety of services
you can take advantage of so you can grow your business quickly while
avoiding costly mistakes.
He has been helping entrepreneurs just like you attract qualified prospects and convert them into profitable clients and customers.
He appeared on a recent episode of the Nursepreneurs.com podcast where he delivered a 45-minute presentation packed with actionable information entrepreneurs can use to immediately grow their businesses.
Gerry has put together an extensive program that offers a variety of services you can take advantage of so you can grow your business quickly while avoiding costly mistakes.
Imagine if Your Online Marketing Converted 10% More Prospects into Sales?
2025 Copywriting & Marketing Strategy Services Program
Table of Contents
1. How this Program Can Help You Grow Your Business Faster
2. What is Copywriting?
3. The Difference between Copywriting vs. Content Writing
4. About Gerry Black
5. Two Universal Marketing Facts You Need to Know About
6. Services Offered
a. Messaging Development
b. Website Copywriting
c. Email Marketing Copywriting
d. Sales Pages & Landing Pages
e. Immediate Copywriting/Marketing Feedback
f. Additional Services Available
7. Fee Schedule + Package Pricing
8. What Some of Gerry’s Clients Say
9. The Next Step
01
How this Program Can Help You Grow Your Business Faster
This program has been created to allow you to leverage the knowledge and experience you gained as a nurse into a profitable entrepreneurial business.
It offers you access to the proven copywriting and marketing strategies that will help you effectively market and grow your business - without wasting time, money and energy.
The services in this program will eliminate the guesswork often associated with copywriting and marketing and give you the confidence that goes hand in hand with knowing your promotional efforts are based on proven timeless copywriting and marketing principles that have been tested where it matters most - in the marketplace.
When implemented, they allow you to connect with your unique audience in such a way they know EXACTLY how your products/services can change their lives and make them realize - YOU are the solution they have been looking for.
02
What is Copywriting?
Copywriting is the art and science of writing words (aka copy) that persuade people to take action. And the purpose of copywriting is to sell an idea, product, or service using the right words that resonate with your audience.
Actions Driven by Effective Copy are:
• Buying a product
• Signing up for a newsletter
• Clicking a link
• Following a brand on social media
• Downloading an app
Copywriting is Used for:
• Ads (online and offline)
• Websites and landing pages
• Email campaigns
• Product descriptions
• Social media posts
• Sales pages
Effective Copywriting is:
• Clear – No fluff or confusion
• Persuasive – Taps into emotions,
desires, and needs
• Action-oriented – Drives people
to do something
• Tailored – Speaks in the voice
and language of its audience
An Example:
Before: (weak)
“Our payment registration software
has many features and is easy to use.”
After: (strong)
“Make payments easier to process with a
CRM that works as efficiently as you do.”
The “After” version taps into emotion, is benefit-focused, and more engaging.
Copywriting shows up everywhere - on billboards, emails, even product packaging. If you've ever bought something after reading a product description or clicked on a catchy ad, copywriting played a role in moving you to take action. In the end, copywriting is used to inform, draw attention, and create a brand impression that leads to action.
03
The Difference between Copywriting vs. Content Writing
As part of your overall marketing strategy, effective copywriting is a critical element for building your brand, engaging customers, and driving sales. These days, there’s plenty of talk about content writing.
Here’s the difference between the two:
Copywriting
• Goal: Persuades the audience to take action
(buy, sign up, click, etc.)
• Tone: Often direct, engaging, and emotionally
compelling
• Examples: Advertisements, sales pages, email campaigns, slogans, PPC ads, social media ads
Content Writing
• Goal: Educates, informs, or entertains the audience to build trust and authority
• Tone: Can be informative, conversational, or storytelling
• Examples: Blog posts, articles, ebooks, social media posts, newsletters
In short, copywriting sells, while content writing informs and engages. Many businesses use both together - content writing to attract and nurture an audience, and copywriting to convert them into customers.
04
About Gerry Black
Gerry is a Copywriter/Marketing Strategist with over 25 years of sales and marketing experience.
He works with entrepreneurs and small business owners to show them how to create copywriting
and marketing strategies that eliminate overwhelm, build confidence and most importantly...
deliver profitable results!
He helps entrepreneurs avoid the costly leaks, gaps and missing elements in online and offline
marketing so they can grow their businesses in a profitable way.
He has been a regular Commentator on the Nationally Syndicated USA Business Radio Show “Price of
Business” The Marketing Writer - A Series Exclusively on the Daily Business Journal.
Gerry is the author of The CLIC Website Sales Leads System, a step-by-step playbook that reveals how to create
a compelling online presence that converts lookers into clients and customers.
Before becoming a marketing and copywriting strategist, Gerry was an award-winning sales professional in the
advertising industry. He holds a B.A. in journalism from Concordia University and was trained by American Writers
and Artists (AWAI) as a direct response copywriter.
Gerry is a Copywriter/Marketing Strategist with over 25 years of sales and marketing experience.
He works with entrepreneurs and small business owners to show them how to create copywriting
and marketing strategies that eliminate overwhelm, build confidence and most importantly...
deliver profitable results!
He helps entrepreneurs avoid the costly leaks, gaps and missing elements in online and offline
marketing so they can grow their businesses in a profitable way.
He is a regular Commentator on the Nationally Syndicated USA Business Radio Show “Price of Business” The Marketing Writer - A Series Exclusively on the Daily Business Journal.
Gerry is the author of The CLIC Website Sales Leads System, a step-by-step playbook that lays you how to create a compelling online presence that converts lookers into clients and customers.
Before becoming a marketing and copywriting strategist, Gerry was an award-winning sales professional in the advertising industry. He holds a B.A. in journalism from Concordia University and was trained by American Writers and Artists (AWAI) as a direct response copywriter.
05
Two Universal Marketing Truths You Need to Know About
(Don't Skip this Please!)
There are two very important statistics that will give you a leg up on many online marketers who have no idea about these universal marketing “truths”.
Marketing Truth #1:
Only 5% of first-time visitors to your website will be what we call NOW buyers. Those are prospects who know what they want, are ready to buy and are in the final stages of looking for someone to buy from.
That means that many of the 95% of the visitors who DO NOT BUY are prime prospects for your product or service - IF you have a strategy in place to keep marketing to them until they ARE ready to buy.
Marketing Truth #2:
It takes on average anywhere from 5-12 “touches” (eg. email communications from you) before a prospect will buy from you. That’s because it takes time for them to get to a point where they “know, like and trust” you.
Your job is to educate until they are ready to be lead them through your selling process in such a way that they will see for themselves that you are sincerely interested in helping them solve their problem.
06
Services Offered
Messaging Development
Objective: Define your unique voice and ensure consistency across all platforms.
Helps you define your brand’s mission, values, tone, and audience.
Unique Value Proposition (UVP): Crafting a compelling statement that clearly communicates why your product/service is the best choice for your customers.
Email Marketing Campaigns
Objective: Build strong relationships with your audience and drive repeat business.
Welcome Email Series: Automated email sequence to introduce new subscribers to your brand, products, and services.
Promotional Emails: Persuasive email copy designed to generate sales or boost engagement with special offers.
Sales Funnel Optimization: Craft email copy that nurtures leads through each stage of the buyer’s journey.
Immediate Copywriting/Marketing Feedback
Objective: Helps you get unstuck when you’re not sure how to address a specific issue.
Not every copywriting or marketing issue is a big one. You may not need new web copy, an email welcome campaign or help with your messaging. All you’re looking for is some guidance, quick feedback...SOMETHING to give you a little bit of marketing confidence!
Here’s a way to get my input when you need it so you can get yourself unstuck. My feedback is delivered via 1-2 Hour Mini-Marketing Consultations via Zoom, FaceTime or phone.
Website Copywriting
Objective: Create a website story that not only informs but also converts visitors into customers.
Homepage Copy: Engaging, concise copy that grabs attention and communicates your business’s core message.
About Us Page: A compelling narrative that connects with your audience and builds trust.
Product/Service Descriptions: Persuasive, benefits-driven descriptions that highlight key features and advantages.
Call-to-Action (CTA) Optimization: Crafting strong CTAs to drive conversions.
Sales Pages & Landing Pages
Objective: Design persuasive, conversion-focused pages that turn visitors into paying customers.
Landing Page Copy: Write attention-grabbing headlines, persuasive body copy, and compelling CTAs to maximize conversions.
Sales Page Writing: Detailed, benefits-driven copy that walks your prospects through the buying decision and overcomes objections.
A/B Testing: Continually optimize page copy by testing different headlines, CTAs, and offers for maximum impact.
Additional Services Available *
Case Studies
Blog Posts
Press Releases
e-Newsletters
* If you don’t see what you need in the list above, email me at [email protected] and let me know what you need help with. Chances are, I’ve done it.
07
Fee Schedule + Package Pricing
Your business is unique. Strategies and tactics that work for one aren’t always a fit for another.
I focus on the numbers YOU want to hit with a copywriting and marketing strategy that is designed for YOUR business.
The Major Advantage I Offer
I’ve never been a nurse but, prior to becoming a copywriting and marketing strategist, I was an award-winning sales professional in two VERY competitive industries: advertising and telecommunications.
That means I got my selling experience where it matters most – in the marketplace. So when I tackle your project, I’m looking at it through “sales” eyes.
You won’t catch me trying to dazzle you with buzzwords some copywriters use to inflate their sense of self-worth. Nope… I’m interested in using the proven, timeless strategies that work so I can help you achieve your goals.
If I do my job right and generate results, my fees are essentially self-liquidating.
(Below, you will find customized pricing exclusively for the NursePreneurs.com community.)
2025 Copywriting Fees + Package Pricing
Copywriting Fees*
Web Copy:
• Home Page: $450-$750
• Frequently-Asked-Questions (FAQ) Page: $350
• Additional pages: $200/ea
Email Marketing:
• Welcome Campaign: 6 message sequence: $1,950
• Sales Emails: $350-$400/ea
Lead Magnet:
• One Pager (checklist, Top 5 etc): $950 (includes sign up box copy)
• Four (4) pages (guide, report) of unique content: $1,450
Miscellaneous:
• Landing Page: $750-$950
• Blog posts: $250 - $500
• Case Study: 1 – 3 pages $750 – $1,250
• Press Release: $450-$750
• Brochures: $250 - $450/page
* If you don’t see something you need listed above, simply email me at
[email protected] and let me know what you’re looking for.
Consulting:
• Initial 30 minute Phone Consultation: …No charge
• Marketing / Advertising Strategy: $250/hour
• Marketing + Competitive Research… $150/hour
• Monthly Retainer: to be negotiated
Terms:
• All figures in USD.
• Applicable taxes not included in pricing.
• Signed agreement required for all work.
• Copywriting fees are payable 50% in advance, and 50% upon successful completion of the project.
• Projects under $1,000 are payable in full, in advance via PayPal.
• Two (2) sets of revisions are included in the quote, unless the revision is based on a change in the assignment made after the first draft of copy has been submitted.
• All revisions must be requested within 20 days after copy has been submitted.
• A website page is defined as up to two screens in length.
Note:
A 50% “Kill” fee is payable should you decide to stop the project after work has begun. In other words, the fee payable would be 50% of the project quote.
Package Pricing
01
Package 01: The Power Hour
Fee: $950
Who is this for: The Power Hour is for anyone who needs professional guidance on their website but does not have the budget to hire a designer or copywriter. If you are a do-it-yourselfer, this package was created for you!
What’s Included?
A one-hour Zoom call where you can ask me anything you want about your website or copy.
Not sure what should go where? Hate that your graphics are fuzzy? Need help creating a headline? Want help
creating an effective About page? What pages do you need? How to get effective testimonials?
I can help you with all of these common ailments and more! Whatever website questions you can fit into an hour, I will happily answer.
How does it Work?
I send you a website audit asking all about your challenges. Once I receive your answers, we set up a call within the next week. At the end of the hour, I give some go-forward steps you can take to instantly improve your website or copy!
02
Package 02: Get Me Started
Website Copy
Fee: $1,950
Who this is for: Anyone with a website that is doing virtually nothing to attract clients.
When your web copy doesn’t grab your prospect’s attention, visitors don’t stick around. And when they click away within 5-10 seconds after arriving on your home page, everyone loses. If you need copy that motivates your web visitors into taking the next step in your selling process, this package is for you.
Website Copy
Home Page / Frequently-Asked-Questions (FAQ) Page / About Page / Services Page / Contact Page
03
Package 03: Clean Up on Aisle 7
Fee: $250
Who is this for: This Marketing Audit is for you if you’ve reached a point where you want better results than your current online marketing is producing. This Online Marketing Audit review process focuses on the typical causes of poor marketing results.
Common Missteps
• Weak or non-existent value proposition
• One-size fits all messaging
• A weak or poorly organized selling story
• Incomplete information
• Lack of compelling calls-to action
• Lack of readability
• No marketing “system” in place
With your audit, you’ll get a detailed, written analysis of your current online marketing. I’ll tell you what’s good about it and what works, what doesn’t work, what should be changed…and how. My audit covers copy, strategy, and your offer (call-to-action) along with specific directions for making improvements – although I do not write copy or make any changes for you under this arrangement.
Your Online Marketing Audit Examines
• Core Value Proposition Message
• Web Copy
• Emails
• Landing Pages
• Lead Magnets
• LinkedIn Profile
• Overall look and feel (proper use of formatting)
• How your selling story is organized
• Call-to-Action (CTAs)
• Readability of your content
• Completeness of your information
Your written Marketing Audit takes about 10 days to produce.
04
Package 04: The Whole Enchilada
Fee: To be Discussed
Who is this for? This is for you if you want a complete Online Marketing Conversion System that attracts qualified prospects, gets them to put up their hand identifying themselves as a warm prospect and automatically educates them until they are ready to buy. This is not some expensive CRM system. Instead it’s a fundamental marketing strategy that leverages the power of a proven, sales lead conversion system.
My done-for-you Online Marketing Conversion System is built around the following 3 pillars:
Pillar #1:
Compelling Online Messaging that GRABS and keeps your prospect's attention...Too many business owners have website messaging that pushes prospects away virtually as soon as they arrive on the home page or landing page. Why? There's no attention grabbing headline that INSTANTLY telegraphs to the visitor the value they could get if they dive a little further into the site. Most marketers have no idea they only have 3-5 seconds to make this happen. If your messaging doesn't IMMEDIATELY grab your prospect's attention, all the time, money and effort you've put into attracting him is completely wasted. I rewrite your web copy so your website is transformed from an underperforming source of frustration and expense into a valuable selling tool get results!
Click here to see a case study that shows what can happen.
Pillar #2:
A Lead Magnet is a marketing relationship development tool that gets qualified prospects to put up their hands and identify themselves as "warm" prospects. With only 3%-5% of the people who visit your site for the first time ready to buy the day they visit, you need a way to stay in touch with the 95% who will likely buy, but a little further into their buying cycle. Could be the following week, month or year. One thing's for sure...if you don't have a way to stay in touch with them AFTER they leave your site so you can continue the marketing conversation, how are you ever going to develop and nurture a relationship that MUST be in place if you’re going to have a chance to make a sale? I will conceptualize, create and write an original, compelling report, guide or checklist you can offer for FREE as an ethical bribe in exchange for your visitor's email address. The focus of this report or guide is aimed at helping your prospect make an educated buying decision and positions you as an advisor or helpful insider. This allows you to keep the marketing relationship going in a meaningful way.
Pillar #3:
An Automated, Easy-To-Manage, Email Nurturing Sequence that educates prospects until they ARE ready to buy. This follow up strategy is where the gold is! And frankly, it's also where many business owners completely drop the ball and miss out sales that SHOULD be theirs. Think about it. By implementing an automated email follow up system, you can have a steady stream of soft sell messages gently reminding the prospect how your product or service can improve his or her life – in a way the prospect will find informative and helpful. Without one, you have no chance of converting someone who took the time to visit your site into a buyer. I will create a 6-7 message email campaign that helps you establish a "know, like and trust" factor so that, when it is time to buy, your prospect will already know you as someone who is genuinely interested in helping them.
Imagine Getting Results Like This...
“We are currently tracking an increase of 25% in conversions compared to the first week of December and a 44% increase in conversions over the same time frame last year. What’s more, most of the conversions come through the home page, the program page, comprehensive care link and the how it works page, all of which were written by you!!”
- Lisa Borg, VP Marketing, Akumin
How We'll Work Together
We work via phone, email and ZOOM to build your Online Marketing Conversion System so you can start converting qualified prospects into buyers. We’ll start with a review of your current web site and marketing materials and look for quick, simple ways to start increasing their selling power immediately. That gives you a jump start towards bringing in more revenue.
Then, we’ll start down the path to creating your Online Marketing Conversion System by making sure we get clarity on your positioning and messaging so the stage is set to turn qualified prospects into profitable clients.
What You Get
• An Online Marketing Conversion System that will allow you to convert qualified web visitors into profitable buyers, consistently.
• A powerful competitive advantage. Many of your competitors will continue to struggle with ineffective, one-shot marketing tactics.
• A proven way to build a list of qualified prospects that you can market to over and over again as you add new products and services.
• You will be able to ask questions about marketing and selling and have them answered by someone with over 20+ years experience in marketing and advertising.
• Peace of mind that goes hand-in-hand with knowing your marketing is under control and consistently working for you around the clock.
05
Package 05: Fractional Copywriter
Services
10 hours… $2,450.00
20 hours… $4,300.00
30 hours… $5,850.00
Who is this for: You don’t have a need for an in-house copywriter but you have copywriting and marketing projects that come up throughout the month.
Note
If you don’t use all your hours in the month, you can roll them over to the following month.
08
What Some of Gerry’s Clients Say
“Hiring Gerry was one of the best things we’ve done for our business. Not only did he take the burden of writing copy off of me (we release 5+ emails each week plus some lengthy blog posts), but the content was exactly what we wanted. He perfectly captured my voice in a matter of weeks. After that, I no longer even had to read the content he wrote…in fact, I trusted him so much that the first time I usually saw anything was when I got it as a subscriber. He’s just that good.”
– Matt McWilliams, The Affiliate Guy
“We were struggling with making our marketing messages more compelling and less lame until we met Gerry. His persuasive copy helped us perfect the type of pitches that connected with our audience, converting website scrollers into hot leads. Our landing page conversion rate has increased by over 28% and we’re seeing sales results we had never imagined possible. Always fun to work with, we’re excited to see what Gerry will do for us next!”
– Lisa Borg, VP Marketing, Akumin
”We are now averaging 5-10 qualified leads per day based on the web copy you wrote for our site. It’s unbelievable. We were hardly getting any before.”
– Elizabeth Gomes, Yonge-Eglinton Laser Eye Centre
“I wanted to let you know we had over 50 downloads of the insiders guide over the weekend and they just keep coming in! We just got a project from a practice in Cali! It’s working!”
– Susan Milne, Epiphany Studios
”I don’t know what you’ve done but my newsletter sign ups have probably tripled!”
– Mark Mitchell, Wizard Strategies
“So far, the response from the sales letter you wrote has been 12.06% – that’s 25% over our projection!”
– John Andresen, Wyers Direct
”Gerry’s ability to delve into the heart of his clients’ marketing needs along with his personable touch are crucial elements to his out of the box creativity as I am the first financial advisor with whom he has worked to re-create my brand. Rather than be a hindrance, Gerry’s “industry outsider’s” viewpoint is proving to be an extremely strong asset as he brings a fresh perspective to my overall marketing strategy. I am delighted to recommend Gerry to anyone who is responsible for marketing decisions within their company, whether a single individual or 10,000 employee organization.”
– Nathan Parkhouse, Parkhouse Financial
“Gerry, wanted to let you know, you are a lifesaver. You have helped me in a number of ways, but perhaps most importantly with the tip to use the criss cross directory. Where I live there are thousands of high income homes within ten minutes. I did a few hours of telemarketing last week and had three appointments on Saturday. It is so incredibly important to be able to get into people’s homes who are close by. I couldn’t have accomplished this with years of marketing and many thousands of dollars.”
– Scott Dietz, WildWorks Landscaping
09
The Next Step
If you’re interested in a service, email me at [email protected]
or
I can answer any questions and we can discuss what happens next. Thank you.
